Empowering Women Through Fitness Fashion: FiThick Online Store
FiThick Apparel is an online sportswear brand offering high-quality, squat-tested activewear designed for confidence and performance.
Industry
Activewear
Timeline
2022-2023.
Responsibilities
Web Design, eCommerce Development, Payment Integration, ShipStation & Printful Integration, Membership & Affiliate Setup, On-Page SEO, Custom Fields, Image Optimization, Mobile Responsive, and Simple Animations.
Technology
WordPress, Elementor, WooCommerce, ShipStation, Printful, Affiliate Manager, Membership Pro, Yoast SEO.
Project Overview
FiThick Apparel is an online haven for active women. The website provides a platform to not only purchase high-quality, stylish sports bras, tops, and leggings, but also to connect with a supportive community. Through memberships, women gain access to exclusive perks, while the affiliate program allows them to earn income by promoting the brand they love.
Project Approach
The design approach prioritizes user experience with a clean, minimalist layout that showcases FiThick Apparel’s products beautifully. Easy navigation allows customers to browse effortlessly and discover the perfect activewear pieces. Integration of e-commerce functionalities ensures a smooth shopping experience, while membership and affiliate program features are presented with user-friendly dashboards that seamlessly blend with the overall website aesthetic.
Additionally, simple segments of dashboards are provided for user default accounts, membership accounts, and affiliates to avoid complex dashboard structures ensuring easy customer usage.
Wireframes & Layout Design
The Solution
The final design strikes a balance between fashion and functionality. A minimalist layout with elegant grey and bold wine hues creates a visually appealing platform. Strategic elements like product animations, user-friendly navigation, and well-organized product pages all contribute to a seamless shopping experience. Additionally, the customer dashboards (account, membership, affiliate) mirror the website’s style, ensuring intuitive interaction for users.
See Other Projects
We design and develop a website that reflects professionalism and expertise of this healthcare Institution
Balancing agricultural charm with modern functionality a web design project for FB Horticulture
A user friendly platform connecting people with reliable computer and phone repair professionals in their area
A website caters to elderly and challenged individuals by providing easy access to in home healthcare
Ready to grow your business online?
Get a free website consultation & see how we can help!