A UX-Focused Web Design for FB Horticulture
This web design project helped FB Horticulture, a thriving farm business, cultivate a user-friendly web layout to showcase their garden products, tools, and professional services.
Industry
Horticulture
Timeline
2022 – 2023.
Responsibilities
Web Design, eCommerce Design, UX Research and Responsive Design.
Technology
Figma, Photoshop, Relume.
Project Overview
The website layout is design to allows customers to conveniently purchase garden produce and tools online, while also providing a clear and engaging way to explore and request FB Horticulture’s professional gardening services.
Project Approach
The design approach prioritized user experience with an e-commerce framework for product listings. To create an agricultural ambiance, low-intensity green and brown hues were used, complemented by modern fonts for optimal readability. This balance ensured a visually appealing and accessible platform for FB Horticulture’s diverse customers.
Wireframes & Layout Design
The Solution
The final design effectively balanced the agricultural theme with a modern layout, resulting in a visually appealing and user-friendly platform. Customers can easily navigate the website to purchase products and request services, enhancing FB Horticulture’s online presence.
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